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Trial Masters Seal Publication Guidelines

The Internet has transformed the way clients research attorneys. Potential clients seeking information are increasingly looking to the Internet for their legal needs. According to the Attorney Selection Research Study by The Research Intelligence Group (TRiG), more than three-quarters of adults who have looked to hire an attorney in the past year—76 percent— used online resources at some point in the process.

This explains why the most popular place for members to put the seal is on their firm’s website.

The second most popular is in your email signature.

You are welcome to include it on letterhead and business cards as well.

We are regularly asked how to include a listing in a member’s bio, and sample language appears below for that purpose.

  1. You are allowed to advertise that you are a Trial Masters™ member, but not that you are a “Trial Master” or in any way suggest that being a Trial Masters™ member suggests or guarantees a desired trial result.
  2. You may not include any language that would allow a person to misconstrue that a Trial Masters™ member is more skilled than lawyers who are not members.
  3. Trial Masters™ is always plural, never singular.

Individual Lawyer Announcement

On [insert date of admission] John Q. Smith became an accredited member in Trial Masters™. Membership in Trial Masters™ is reserved for the elite lawyers who have tried a substantial number of trials to verdict.

Firm-Wide Announcement

Sixteen lawyers from Smith, Jones & Lewis, LLP are accredited members in Trial Masters™. Membership in Trial Masters™ is reserved for the elite lawyers who have tried a substantial number of trials to verdict.

A well-designed email signature will positively affect your image as a lawyer and the firm’s image. A law firm’s email signature is perhaps the most overlooked part of modern law firm branding.

Our law firms spend thousands of dollars on brand image including websites, brochures, and business cards, but most lawyers often ignore the fact that hundreds if not thousands of emails are leaving the firm every day. Those emails are branding the firm positively or negatively whether we like it or not.

Trial Masters uses and recommends Timmy Cai. Timmy is a great signature designer and has worked with the Trial Masters founder for years.

Below are several actual designs that were done for a member that will give you an idea of how you can set up your signature and also for the quality of his work.

Just like email signatures, a well-designed business card will positively effect your image as a lawyer and the firm’s image.

Members are welcome to use the Trial Masters logo on their business cards.

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June 1, 2019
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