Trial Masters Seal Publication Guidelines
The Internet has transformed the way clients research attorneys. Potential clients seeking information are increasingly looking to the Internet for their legal needs. According to the Attorney Selection Research Study by The Research Intelligence Group (TRiG), more than three-quarters of adults who have looked to hire an attorney in the past year—76 percent— used online resources at some point in the process.
This explains why the most popular place for members to put the seal is on their firm’s website.
The second most popular is in your email signature.
You are welcome to include it on letterhead and business cards as well.
We are regularly asked how to include a listing in a member’s bio, and sample language appears below for that purpose.
- You are allowed to advertise that you are a Trial Masters member, but not that you are a “Trial Master” or in any way suggest that being a Trial Masters member suggests or guarantees a desired trial result.
- You may not include any language that would allow a person to misconstrue that a Trial Masters member is more skilled than lawyers who are not members.
- Trial Masters is always plural, never singular.
Individual Lawyer Announcement
On [insert date of admission], John Q. Smith became an accredited member in Trial Masters. Membership in Trial Masters is reserved for the elite lawyers who have tried a substantial number of trials to verdict.
Sixteen lawyers from Smith, Jones & Lewis, LLP are accredited members in Trial Masters. Membership in Trial Masters is reserved for the elite lawyers who have tried a substantial number of trials to verdict. A well-designed email signature will positively affect your image as a lawyer and the firm’s image. A law firm’s email signature is perhaps the most overlooked part of modern law firm branding.
Law firms spend thousands of dollars on brand image including websites, brochures, and business cards, but most lawyers often ignore the fact that hundreds, if not thousands of emails are leaving the firm every day. Those emails are branding the firm positively or negatively, whether we like it or not.
Trial Masters uses and recommends Timmy Cai. Timmy is a great signature designer and has worked with the Trial Masters founder for years.
Members are welcome to use the Trial Masters logo on their business cards.