Trial Masters Seal Publication Guidelines
Where to display your Trial Masters seal.
The Internet has transformed the way clients research attorneys. Potential clients seeking information are increasingly looking to the Internet for their legal needs. According to the Attorney Selection Research Study by The Research Intelligence Group (TRiG), more than three-quarters of adults who have looked to hire an attorney in the past year—76 percent— used online resources at some point in the process. This explains why the most popular place for members to put the seal is on their firm’s website. The second most popular is in your email signature. You are welcome to include it on letterhead and business cards as well. We are regularly asked how to include a listing in a member’s bio, and sample language appears below for that purpose.
How to cite your membership listing.
- You are allowed to advertise that you are a Trial Masters™ member, but not that you are a “Trial Master” or in any way suggest that being a Trial Masters™ member suggests or guarantees a desired trial result.
- You may not include any language that would allow a person to misconstrue that a Trial Masters™ member is more skilled than lawyers who are not members.
- Trial Masters™ is always plural, never singular.
Individual Lawyer Announcement
On [insert date of admission] John Q. Smith became an accredited member in Trial Masters™. Membership in Trial Masters™ is reserved for the elite few lawyers who have tried more than 35 civil [or criminal as appropriate in your case] trials to verdict. Less than 1/2 of 1% of lawyers are members.
Sixteen lawyers from Smith, Jones & Lewis, LLP are accredited members in Trial Masters™. Membership in Trial Masters™ is reserved for the elite few lawyers who have tried more than 35 civil [or criminal as appropriate in your case] trials to verdict. Less than 1/2 of 1% of lawyers are members.
A well-designed email signature will positively effect your image as a lawyer and the firm’s image. A law firm’s email signature is perhaps the most overlooked part of modern law firm branding. Our law firms spend thousands of dollars on brand image including websites, brochures and business cards, but most lawyers often ignore the fact that hundreds if not thousands of emails are leaving the firm everyday. Those emails are branding the firm positively or negatively whether we like it or not.
Just like email signatures, a well-designed business card will positively effect your image as a lawyer and the firm’s image. Members are welcome to use the logo on their business cards.